Comfort isn’t a luxury. It’s the foundation.

One morning I was training at home.
And I felt uncomfortable.
Not in my muscles — but in my underwear.
It pinched, shifted, irritated.
Something most men just accept.
But once you notice it, you can’t unfeel it.

I went online to search for something better.
I wanted anatomically correct, comfortable, and great-looking men’s underwear.
Something that responds and respects the body. Something that feels like a second skin.

I searched for two weeks.
I found nothing. Same cuts. Same ideas. Same colours. Same lack of care. 
Just branded Waistbands. Crazy prints. Average materials.

That’s when the idea was born.
What if I could create underwear that felt and was different?


Comfortable, anatomically correct, luxurious, and timeless.I wanted to create a new Standard. Something that transcends fashion — and supports men on every level.

I wanted to bring together fashion, science, technology, comfort, and health.
As a pharmacist and expert in medical nutrition, I knew how much clothing affects the body — circulation, hormones, fertility and hygiene. I also knew that men deserve more. More respect. More support. More confidence.

I let the idea sit for a while. Then I called a friend of mine — the owner of one of the best Couture Ateliers in London.
She creates for some of the world’s top fashion houses.
When I told her my vision, she was all in.
She said: No one’s ever done this. Let’s build it.

That’s how it began.
I started forming a team. Finding the best Couturiers,Creative minds, Technicians and Garment specialists.
People who care about quality. About detail. About purpose.


I began sketching, researching, and designing. Thinking deeply about how to create a new kind of inner technology — one that supports men’s intimate areas with comfort, hygiene, and care.

And then it hit me.
The idea that brought everything together:

To create the first couture-like men’s underwear in the world.

A garment you don’t see — but you feel.
A design that adds more than fabric:
More comfort. More confidence. More presence.

Not just on your body.
But in your mind.
In how you move.
In how you carry yourself as a man.

That’s how GLÆMFOLD was born.

Nice to meet you, Michal